10 Best Jewellery Shops in Johor Bahru (2026)
Jim Ng · Editor-in-chief
Guide by the Legit Best Reviews editorial teamUpdated 10 businesses compared
Sponsored places. The first place on this guide is sponsored: SK Jewellery (paying sponsor). We list sponsored businesses first and label them. That is our decision, not a score. The places after them keep our earlier order until this guide is re-scored. How we make money
Johor Bahru has developed into one of the strongest jewellery retail cities in Malaysia outside of Kuala Lumpur. Driven by a large local market, consistent cross-border traffic from Singapore, and a growing number of premium malls, JB now hosts a competitive mix of national chains, luxury boutiques, and independent jewellers. This list covers the ten best jewellery shops in Johor Bahru based on product range, outlet quality, pricing, and customer reviews.
How we ranked these
This guide is being re-reviewed against our published criteria. Until then, sponsored businesses are listed first and labelled, and the places after them keep our earlier editorial order.
At a glance
| Price | ||
|---|---|---|
| 1 | SK JewellerySponsored916 Gold from RM 300 / Diamonds from RM 1,500 | 916 Gold from RM 300 / Diamonds from RM 1,500 |
| 2 | Poh KongGold Jewellery from RM 200 / Diamonds from RM 800 | Gold Jewellery from RM 200 / Diamonds from RM 800 |
| 3 | HABIB JewelsGold from RM 500 / Diamond Rings from RM 1,500 | Gold from RM 500 / Diamond Rings from RM 1,500 |
| 4 | Wah Chan Gold & JewelleryGold Jewellery from RM 498 / Diamonds from RM 1,200 | Gold Jewellery from RM 498 / Diamonds from RM 1,200 |
| 5 | ZCOVA | - |
| 6 | Diamond & Platinum | - |
| 7 | Love & Co. | - |
| 8 | Malabar Gold & Diamonds | - |
| 9 | Joyalukkas Jewellery22K Gold from RM 600 / Diamond Bridal Sets from RM 3,000 | 22K Gold from RM 600 / Diamond Bridal Sets from RM 3,000 |
| 10 | TomeiGold Jewellery from RM 300 / Diamonds from RM 1,500 | Gold Jewellery from RM 300 / Diamonds from RM 1,500 |
Sponsored
A paid place, listed first. This place is not set by a score.
SK Jewellery
SK Jewellery has a stronger physical presence in Johor Bahru than almost any other premium jewellery brand in the city, with five outlets spread across JB City Square, Paradigm Mall JB, KSL City Mall, Sutera Mall Skudai, and The Mall Mid Valley Southkey JB. That level of accessibility makes SK Jewellery the default first stop for most JB residents whether they are shopping for everyday gold, a bridal set, or a diamond ring for a special occasion.
The brand’s pricing model is built around direct material sourcing, which cuts out the middleman costs that many independent jewellers pass on to customers. For shoppers comparing 916 or 999 gold piece pricing across JB’s malls, SK Jewellery consistently sits at the competitive end of the market without trading down on craftsmanship or design quality.
For cross-border shoppers from Singapore, KSL City and JB City Square are the easiest outlets to access, both being within the established JB city centre shopping corridor. The Paradigm Mall JB and Sutera Mall outlets serve the Skudai and Tampoi residential areas to the northwest of the city.
This business pays for this place. Paying buys the place and the larger card. It does not change the score. How we make money
Poh Kong
Poh Kong has multiple Johor Bahru outlets and is the most widely distributed jewellery chain in Malaysia. Its JB stores carry the same consistent range of 999 and 916 gold jewellery available nationally, along with gold bars and coins for investment-oriented buyers. The brand’s scale means it can absorb gold price fluctuations and maintain steady retail pricing, which is useful for shoppers who track gold rates before making a purchase.
HABIB Jewels
HABIB maintains a presence in Johor Bahru and is a particularly strong choice for bridal gold sets in the 22K range. With over six decades in the Malaysian jewellery market, HABIB carries the kind of brand trust that matters for large-value purchases like full bridal sets or anniversary jewellery, and their Johor outlets carry the same pricing transparency the brand is nationally known for.
Wah Chan Gold & Jewellery
Wah Chan has been operating since 1955 and carries a broad range of gold and diamond jewellery across both traditional and contemporary styles. The brand’s JB presence serves shoppers looking for customised or redesigned pieces, with in-house gemologists available for consultation at selected outlets. Their seasonal collections for Chinese New Year and Hari Raya are popular with Johor’s diverse community.
ZCOVA
ZCOVA has a consultation space in Johor for customers who want a guided engagement ring experience backed by transparent diamond grading and 3D design previews before production. The brand is a strong option for JB-based couples who want ethical, Kimberley Process-certified diamonds at pricing that is significantly below what a comparable stone would cost at a traditional luxury boutique.
Diamond & Platinum
Diamond & Platinum is a Johor-based jewellery brand with a focus on premium diamond and platinum pieces. The brand is well regarded locally for its Estrella Diamond collection, which features Super Ideal Cut stones, and for its custom ring design services. For JB shoppers looking for a locally rooted premium option that does not operate as a national chain, Diamond & Platinum is a strong contender.
Love & Co.
Love & Co. has expanded its Johor presence to serve couples in JB looking for engagement rings and wedding bands from a brand with a structured buying process. The 5Cs framework the brand uses helps first-time buyers navigate diamond quality without needing prior knowledge, and personalised engraving is available on most ring styles.
Malabar Gold & Diamonds
Malabar Gold & Diamonds serves Johor’s large Indian community with traditional high-goldwork bridal jewellery alongside contemporary everyday designs. The brand’s customisation services allow shoppers to commission bespoke pieces or recreate heirloom designs, and the product range covers gold, diamonds, and precious stones across a wide price range.
Joyalukkas Jewellery
Joyalukkas operates in Johor and covers one of the widest material ranges of any jewellery chain in the region, including gold, diamonds, platinum, pearls, precious stones, and silver under one roof. For shoppers who want to compare different material types and price points in a single visit, Joyalukkas is a practical choice.
Tomei
Tomei rounds out the Johor jewellery landscape with a mid-market range of certified gold and diamond pieces from a Bursa Malaysia-listed brand. Their JB outlets are reliable options for shoppers who want accountability and a broad product selection without committing to the luxury pricing tier of boutique brands.
Questions people ask
Which jewellery shop in JB has the most outlets?
SK Jewellery leads in JB with five outlets at JB City Square, Paradigm Mall JB, KSL City, Sutera Mall Skudai, and The Mall Mid Valley Southkey. Poh Kong also has multiple Johor locations given its national scale. For a premium jewellery experience with consistent service standards across different parts of JB, SK Jewellery is the most accessible option.
Is jewellery cheaper in JB than in Singapore?
Generally yes, due to Malaysia’s lower GST rate compared to Singapore’s 9% GST and a lower retail cost base overall. Gold and diamond jewellery from the same brand will typically be priced lower in JB than at the equivalent Singapore outlet. SK Jewellery, which operates on both sides of the Causeway, is a commonly cited example among cross-border shoppers who plan their jewellery purchases for the JB side of the trip.
Where should I buy an engagement ring in Johor Bahru?
ZCOVA’s Johor consultation point is the best option for a fully guided, transparent diamond ring experience. SK Jewellery’s five JB outlets carry strong bridal and engagement ring collections with competitive pricing on diamond settings. Diamond & Platinum is worth visiting for a locally based premium option with its own Super Ideal Cut diamond collection. Love & Co. serves couples who want a structured buying process with engraving options.
Which JB jewellery shops are open on weekends?
All major chain outlets, including SK Jewellery, Poh Kong, HABIB, and Wah Chan, operate standard mall hours on weekends and public holidays. Given JB’s high weekend foot traffic, particularly from Singapore visitors, most of the brands on this list treat weekends as peak trading days and are fully staffed. Confirming hours directly with the outlet before travelling is advisable during major public holidays.